{"icp":"Individuals and teams interested in fundraising for cancer research through athletic events.","faqs":[{"answer":"The mission is to raise funds for cancer research and treatment at Dana-Farber Cancer Institute.","question":"What is the mission of the Pan-Mass Challenge?"},{"answer":"100% of every rider-raised dollar goes directly to Dana-Farber Cancer Institute.","question":"How much of the funds raised go to cancer research?"},{"answer":"The event is always held on the first weekend in August.","question":"When is the Pan-Mass Challenge held?"},{"answer":"You can participate as a rider, volunteer, or donor.","question":"How can I get involved with the Pan-Mass Challenge?"},{"answer":"Founded in 1980 by Billy Starr, the PMC has raised over $1.125 billion for cancer research.","question":"What is the history of the Pan-Mass Challenge?"}],"pricing":{"price_model":"unknown","price_notes":"Participation is based on fundraising rather than a fixed price.","has_free_tier":true,"starting_price":null},"version":"1.0","category":"Nonprofit Fundraising","features":["Annual bike-a-thon event","100% funds to cancer research","Volunteer opportunities","Fundraising tools and resources","Community engagement"],"verified":false,"offerings":[{"name":"Pan-Mass Challenge Event","type":"service","description":"An annual bike-a-thon event that gathers riders and volunteers to raise funds for cancer research and treatment."},{"name":"Fundraising Tools","type":"service","description":"Resources and tools provided to participants to assist in fundraising efforts for the event."},{"name":"Volunteer Opportunities","type":"service","description":"Various roles available for volunteers to support the event and its mission."}],"brand_name":"Pan-Mass Challenge","schema_url":"https://useharbor.io/brands/pan-mass-challenge/harbor.json","enriched_at":"2025-12-19T23:04:05.231Z","company_info":{"hq_location":"Massachusetts","founded_year":1980,"employee_band":"unknown","industry_tags":["Nonprofit","Fundraising","Cancer Research"]},"generated_at":"2025-12-19T23:04:05.231Z","integrations":[],"one_line_summary":"A Massachusetts-based bike-a-thon raising funds for cancer research.","short_description":"The Pan-Mass Challenge is the largest athletic fundraising event in the U.S., dedicated to raising funds for the Dana-Farber Cancer Institute. With 100% of rider-raised funds going directly to cancer research and treatment, the event unites thousands of riders and volunteers in the fight against cancer each year.","enrichment_version":"1.0","visibility_scoring":{"score_rationale":"The brand clearly communicates its mission and offerings, with structured content that answers common questions.","brand_clarity_0_25":25,"structure_for_ai_0_20":15,"trust_and_basics_0_20":20,"offerings_clarity_0_25":20,"breadth_of_coverage_0_10":10,"total_visibility_score_0_100":100}}