{"icp":"Designers and design teams looking to create interactive prototypes and animations.","faqs":[{"answer":"Principle is a design tool that helps you create animated and interactive user interfaces for mobile, web, and desktop applications.","question":"What is Principle?"},{"answer":"You can try the full version of Principle for free for 14 days, with only the days you use counted.","question":"How can I try Principle?"},{"answer":"Principle is built for macOS and allows you to design for mobile, web, and desktop platforms.","question":"What platforms does Principle support?"},{"answer":"Yes, you can import designs from Figma or Sketch and make changes that intelligently merge with your existing work.","question":"Can I import designs from other tools?"},{"answer":"Principle is available for purchase at $129, with options to renew or add seats.","question":"What is the price of Principle?"}],"pricing":{"price_model":"flat","price_notes":"14-day free trial available","has_free_tier":true,"starting_price":"$129"},"version":"1.0","category":"Design Software","features":["Design animated and interactive user interfaces","Create designs for mobile, web, and desktop","Import designs from Figma or Sketch","Share designs to the web with a single click","Export videos or animated gifs"],"verified":false,"offerings":[{"name":"Principle 6","type":"product","description":"A design tool for creating animated and interactive user interfaces, featuring a timeline for animations, support for multiple screens, and easy sharing capabilities."}],"brand_name":"Principle","schema_url":"https://useharbor.io/brands/principle/harbor.json","enriched_at":"2025-11-30T20:44:57.153Z","company_info":{"hq_location":null,"founded_year":null,"employee_band":"unknown","industry_tags":["Design","Software"]},"generated_at":"2025-11-21T16:55:23.503Z","integrations":["Figma","Sketch"],"one_line_summary":"Principle is a design tool for creating animated and interactive user interfaces.","short_description":"Principle simplifies the design of animations and interactions for apps, allowing designers to create visually stunning user interfaces. It supports multi-screen app flows and offers seamless integration with design tools like Figma and Sketch.","enrichment_version":"1.0","visibility_scoring":{"score_rationale":"The brand clearly communicates its purpose and offerings, but lacks specific company details like location and founding year. The content is well-structured for AI extraction, covering essential FAQs and product information.","brand_clarity_0_25":20,"structure_for_ai_0_20":15,"trust_and_basics_0_20":10,"offerings_clarity_0_25":20,"breadth_of_coverage_0_10":8,"total_visibility_score_0_100":73}}